What should your own brand do when a shopper abandons their cart but the manufacturer still wants the sale? The most efficient thing is to send the consumer an email with a discount when considering the Mini PC Intel-Core Industrial Windows-Linux I7 5500u I5 4200u Fanless 4005U HDMI VGA in the basket. The second most effective thing is always to send an email without a lower price. That raises the question of how flexible do you want to be with regards to your price? How important is it to have price integrity and will buyers get trained to let a cart sit until you send them an email offering a discount? Those are hard questions involving key strategy questions. So often it is appealing to do what you have to do to achieve the next sale but sometimes that comes at the expense of future growth....More
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Date: 19 Feb 2021 Logistics: AliExpress Standard Shipping